IF YOU DON'T GO, JIM COMES
Our campaign with JIM is designed to motivate people to adopt an active and healthy lifestyle. JIM is a dynamic character who personifies the energy and determination that we often lack to move. With it we have carried out 4 key actions: 1. AMANCIO BROCCOLI: Promotes the consumption of healthy foods. And yes, we are giving away €1000! 2. DUIN NEXT STOP: Encourages people not to wait for the bus at the stop, but to walk to the next one. 3. DUIN MOTIVATIONAL STAIRS: When you choose the normal staircase instead of the mechanical one, the musicians at the Diagonal Metro station in Barcelona play you live going to Fly, the mythical song by Bill Conti, to raise awareness among citizens about improving simple day-to-day habits. 4. DUIN BODY CORE MOVEMENT: We encourage the use of public transportation as a space to exercise, inviting people to work on their core while holding on to the subway. The message is clear: if you don't take action, JIM will lead you to do it in a fun and accessible way.
THE RICKY RUBIO FOUNDATION
The Ricky Rubio Foundation is an organization focused on promoting physical activity and sports among children and young people, especially in vulnerable communities. We collaborate with them to support programs that promote healthy lifestyle habits from an early age, aligning our mission to encourage an active life with their focus on inclusion and development through sport. This alliance reinforces our commitment to the physical and social well-being of the new generations.
FOREST
Bosquia is an organization that is dedicated to reforestation and the creation of custom forests, offering individuals and companies the opportunity to contribute to the environment by planting trees. We collaborate with them as part of our social responsibility actions, joining their mission to reforest degraded areas and generate a positive impact on nature, aligned with our values of promoting a healthy and sustainable lifestyle. Through this collaboration, we promote environmental awareness along with our efforts for an active life.
